Financial Advice Disclosure

Our Licence

David McEwen & Associates Limited (FSP754991) holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice.
Blanding Holdings Limited (trading as Stockfox) (FSP752391) is authorised by that licence to provide financial advice.

Our advice – Stockfox Tips

Stockfox provides digital advice about share investments through tips that are sent to you via SMS or email or both. In addition, tips can be accessed through the Stockfox app.

What are Stockfox Tips?

Stockfox tips are delivered to you through a series of email or SMS alerts or both.
The tips contain a recommendation to buy, sell, short sell or buy back a particular company’s shares at or soon after the time the alert is received, along with information about the company’s current share price. The recommendations are supported by a brief explanation, which can be viewed in the Stockfox web app.

Tips will

  • Relate to any listed company on the NZX, ASX, NYSE or NASDAQ (New Zealand Exchange, Australian Securities Exchange, New York Stock Exchange or the National Association of Securities Dealers Automated Quotations Exchange). If a company on one of these exchanges satisfies Stockfox’s unique 9 Key Criteria, a Tip may be issued about it.

Tips will not

  • Provide forecasted prices or timeframes for how long to hold the stocks. Recommendations about when to sell (or, in the case of short-selling, buy back) a stock are issued in the form of a follow-up tip issued subsequent to the initial tip recommending to buy (or short sell) the stock. Follow-up tips are delivered without warning, recommending you act in a certain way at the time the tip is received.
  • Relate to companies listed on exchanges other than the NZX, ASX, NYSE or NASDAQ or companies that do not satisfy Stockfox’s unique 9 Key Criteria.
  • Consider your personal circumstances, such as your investment objectives/needs or your financial situation.

Are Tips right for you?

Tips are not right for you if you:

  1. Want a secure income flow from the investment with no chance of the investment falling in value.
  2. May need to use your money in the short to medium term.
  3. Have a limited understanding of investment analysis and investment risk.
  4. Want advice about:
      • Trading shares listed on e xchanges other than the NZX, ASX, NYSE or NASDAQ.
      • A particular stock that Stockfox has not issued a current Tip about.
      • Something other than when to buy, sell, short sell or buy back particular shares determined by Stockfox.
      • Whether a particular investment is a good decision for you, based on your personal circumstances, such as your investment objectives/needs or your financial situation.
  5. Want a hands-off investment strategy.
      • Tips are intended for people who can quickly act on recommendations to buy, sell, short sell or buy back shares regularly and/or on short notice.
  6. Want a low risk investment strategy
      • As with any investment, acting on tips requires some risk tolerance. The investment returns from Stockfox Tips are generally less predictable than investment returns from bonds, term deposits or other lower risk investments.
      • The types of shares that tips relate to can be in a volatile state and are either dropping or increasing quickly in value. Tips often relate to high risk shares, with the potential for high returns and high losses.
      • For guidance, we categorise Stockfox Tips according to three risk levels, Lower Risk, Medium Risk and Higher Risk. Our Tip risk levels are based on the volatility of the recommended company’s share price, i.e. how much and how quickly the price is expected to increase or decrease. Typically, the higher the volatility, the riskier the investment. With our higher risk tips, you get the opportunity for higher returns, but also less certainty and higher potential for the price to decrease and to experience bigger losses. For medium risk, the share price typically has some ups and downs and more moderate returns and losses. For lower risk tips, the price fluctuations are typically less and both the returns and losses are typically smaller.

You should not solely rely on tips to determine your investment decisions. You should use tips in conjunction with your own research and other financial advice to ensure that the recommendations are appropriate for you.

How tips work

Buy Alert (or “Short Sell Alert”, for short sell recommendations)

  • The Buy Alert marks the start of the trade. The alert contains a recommendation to “buy” (or “short sell”) a particular stock, based on a brief explanation.
  • This alert will include information about the company, the country and stock exchange to which the alert applies; risk level of the tip; current price; target price; price at the time the alert is issued; change in price since the alert was issued; and an explanation as to why buying (or short selling) the shares is recommended.
  • The target price is our estimate of the potential future price of a company’s shares. We calculate this based on the company’s estimated earnings growth rate. We don’t estimate when the share price will reach the target price. We’ll issue a recommendation to sell a company’s shares once the target price is reached or if the current price appears to have peaked prior to reaching that target price. Conversely, we’ll issue a recommendation to sell the shares if the current price falls below 10% of the price at which we issued our buy recommendation and we assess the price is unlikely to recover in the near-term.

Sell Alert (or Buy Back Alert, for short sell recommendations)

  • The Sell Alert is issued to end the trade. It will contain a recommendation to “sell” (or “buy back”) the stock, along with a brief explanation.
  • This alert will include information about the company, the country and stock exchange to which the alert applies; risk level of the tip; current price; target price; price at the time the alert is issued; change in price since the alert was issued; and an explanation as to why selling the shares is recommended.
  • The Tip duration (the time between issuing the Buy Alert and the Sell Alert) is typically 2 to 12 weeks, but it may be longer or shorter in some instances.
  • A Sell Alert will be described as “Sell: Take Profits” when the share price at the time the recommendation to sell is issued is higher than the price was when the buy recommendation was issued.
  • A Sell Alert will be described as “Sell: Stop Loss” when the share price at the time the recommendation to sell is issued is lower than the share price was when the buy recommendation was issued.

During the trade period

After the Buy Alert has been issued (while the tip is active), you can view the progress of the tip through the Stockfox web app. The web app provides information about the date and price at the time of the Buy Alert, the current price (20 minutes delayed) as of the time the user is viewing the web app and the percentage increase or decrease in price since the time the Buy Alert was issued.


Users can save or ‘bookmark’ tips of interest to their ‘Watchlist’.
In the Watchlist section, you can see the tips you have bookmarked and the average duration and average aggregated return of those tips.

Stockfox Performance

In this section, you can see information about the return of all Stockfox Tips for:
All trades
New Zealand trades
Australian trades
United States trades
Long trades
Short trades.

  • The return percentage is the difference in the price at the time of the Sell Alert and the price at the time of the Buy Alert, divided by the price at the time of the Buy Alert, multiplied by 100. The return percentage and duration of each tip is aggregated for the above categories.

How to act on a tip?

  • In the app, there is a “Buy”, “Sell”, “Short Sell” or “Buy Back” button under each tip. If you want to make a trade, this button will take you to the brokerage you have linked to your Stockfox account for that market or, if you are yet to link a broker, invite you to do so. Stockfox tips are acted on by buying or selling (or short selling or buying back) the recommended company’s shares through your selected brokerage.

How Tips are developed?

How we select the stocks

  • Stockfox uses 9 fundamental criteria and ratios to produce a shortlist of stocks (from the relevant exchanges) for consideration.
  • From this shortlist, ratios are used to identify the potential value of each company under consideration. Tips are developed based on companies that meet the highest number of our 9 Key Criteria and whose shares appear to be undervalued.

How we determine the timings of tips

  • Technical measures are then applied to the company’s share prices to identify the best time of entry and exit points. These calculations provide the timings for the Buy Alert and the Sell Alert messages.
  • All final investment decisions are made by David McEwen, a financial adviser with 30 years of experience and the investment analyst behind the McEwen Investment Report.

Our Fees and Charges

There is a subscription fee of $24.95 NZD per month to receive Stockfox Tips and access them on the app. This fee is payable monthly through your account on the web app. Stockfox does not receive money or any other benefits from the companies about which it issues tips.

If you receive a tip via SMS, you may be charged a standard SMS fee by your carrier.

Stockfox does not charge you a fee for acting on a tip, however you may be charged a fee by the broker through which you choose to buy or sell the shares. That fee is collected by the broker, not Stockfox.

Acting on a Tip

If you choose to act on any tip or make a trade, Stockfox will not charge you any additional fee in relation to this.
You may be charged a fee by the brokerage company or broker that you use to complete the trade.

Our Duties to you

Stockfox has duties under the Financial Markets Conduct Act 2013 relating to the tips we provide you.

We are required to:

  • Give priority to your interests by taking all reasonable steps to make sure our tips aren’t materially influenced by our own interests
  • Exercise care, diligence, and skill when we provide you with tips
  • Meet standards under the Code of Professional Conduct for Financial Advice Services, designed to make sure we:
    1. have the necessary expertise to provide you with tips
    2. treat you as we should and give you suitable tips.

This is only a summary of the duties that we have. More information is available by contacting us, or by visiting the Financial Markets Authority website at https://www.fma.govt.nz

Conflicts of Interest (including our Commissions and Incentives)

We ensure your interests are prioritised.
To ensure that your interests are prioritised, we follow a Tip development process that ensures our Tips are made based on strong financial data and evaluation that is publicly researchable, and would lead a typical retail investor to the same decision on whether to invest in a product.

Stockfox does not receive any commissions or incentives from the brokerage or trading companies through which you implement the Tips, place trades, or buy and sell stock.
One exception to this is if you linked your Interactive Brokers account to Stockfox before October 2021, then if you make a trade through your Interactive Brokers account, Stockfox receives a commission of 90% of the brokerage fee charged to you by Interactive Brokers.

When publishing a Stockfox Tip, we will not advise on participation in the Tip, unless the tip is a follow-up ‘Stop – Loss’ or ‘Stop – Take Profits’ directed at users already participating in the initial Tip. This is because we cannot take each user’s financial situation into account, and therefore users should make sure a product is within their risk tolerance before following a Stockfox Tip to invest in it.

The business has a code of conduct policy, a Stock Tip Formulation Policy and a conflicts of interest policy. David McEwen & Associates Limited performs an annual review of our compliance programme and we undertake an annual compliance audit and review through a reputable compliance adviser.

Reliability Events (we have no reliability events)

Neither Stockfox (Blanding Holdings Limited) nor David McEwen & Associates Limited nor any of the financial advisers that help develop the tips have been subject to any reliability event. A reliability event is something that might materially influence you in deciding whether to seek or rely on tips from Stockfox, such as any legal proceedings or bankruptcy charges against us or our people.

Written copy of information is available

A written copy of this information is available upon request. If you would like a copy, let us know.

Contact us

Stockfox is authorised to provide financial advice under the licence of David McEwen & Associates Limited.
You can contact Stockfox at
Phone: +64 027 263 9114
Email: support@stockfox.app
Address: Write to Blanding Holdings Limited
PO Box 46 290
Herne Bay, Auckland 1011


If you are not satisfied with our services, you can make a complaint:

Phone: +640272639114
Email: support@stockfox.app
Address: Write to Blanding Holdings Limited
PO Box 46 290
Herne Bay, Auckland 1011, New Zealand

Our complaints process

If we receive a complaint, we will consider it following our internal complaints process.

  • We will consider your complaint and let you know how we intend to resolve it. We may need to contact you to get further information about your complaint.
  • We aim to resolve complaints within 5 working days of receiving them. If we can’t, we will contact you within that time to let you know we need more time to consider your complaint.
  • We will contact you by phone or email to let you know whether we can resolve your complaint and how we propose to do so.

Our Dispute Resolution Scheme

If we can’t resolve your complaint, or you aren’t satisfied with the way we propose to do so, you can contact Financial Services Complaints Limited, our Disputes Resolution Scheme. Financial Services Complaints Limited provides a free, independent dispute resolution service that may help investigate or resolve your complaint, if we haven’t been able to resolve your complaint to your satisfaction.

You can contact Financial Services Complaints Limited
Email: complaints@fscl.org.nz
Call: 0800 347 257
Write to: PO Box 5967, Wellington 6140